Who this is for
Built for companies that outgrew their processes.
However you got here, the condition is the same: the processes that worked at the old size don't work at the new one.
01 · New capital
The money landed.
Now someone wants numbers the current stack was never built to produce, and the answer is a spreadsheet somebody updates on Sunday night.
02 · An acquisition
Two companies, two CRMs.
Sixty days in, the systems still haven't met, and the people are covering the gap by hand.
03 · Organic growth
Best year ever.
The ops lead is doing three jobs. Nobody planned the workflow for this volume because nobody expected this volume.



